why youtube shorts are addictive
#knowledgefacts #shorts#youtubeshorts#addictionfreelife#mobileaddiction 0
Apr 15, 2022 · The rise and success of TikTok has spawned a host of clones coming from many companies. Two of the most notable ones include Meta's Instagram Reels and Google's YouTube … 1
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Auto scrolling YouTube Shorts are dangerously addictive. I understand that if someone doesn't like the Shorts then they should just "not click them", but having them constantly showing up in … 6
Mar 18, 2022 · However, there are some signs that your online video viewing might be excessive. Some indicators of a problem include: 2. Spending most of your time watching YouTube videos, … 7
Mar 16, 2022 · YouTube Shorts is a short-form video feature that YouTube introduced in 2020 to compete with rivals like Instagram Reels and TikTok. Using this feature, content creators can … 8
Shorts on PC look fucking awful, only like 10% of the screen is the video, the captions cover most of the bottom part of the screen, when you are trying to read comments it just overlaps with the … 9
Answer: YouTube shorts are in SD, due to a very simple reason. Quality < Video Length < Watch time. When you upload shorts, they get into SD resolution or slightly stretched resolution of … 10
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May 03, 2019 · To be addicted is to be completely at the whim of your impulses. Tick. To realize you are no longer in control of your decisions. Tick. To be aware that the behaviors you are … 12
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Sandeep maheshwari about why games are addictive 😳 ||#shorts#sandeepmaheshwari - YouTube 29
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FF - One Short Video: Why Freefire Drags Are So Addictive! - YouTube 33
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you can think of it a bit like a rat in, a skinner box push the lever, and get the food okay let's talk about, tick tock, if your experience of tick tock is like, mine then you'll know that it's, basically, like digital crack cooking you open this, app you start swiping and before you, know it three hours of your life is gone, and you've achieved basically, nothing and now with tick tock, surpassing over two, billion downloads they must be doing, something right with their user, experience, so what is it about the design of tik, tok that makes it so, darn addictive well by using the latest, in behavioral science and psychology, we're going to try and find out what tic, tocs doing to our brains, welcome back to pete's behavioral, insights and theories aka pete's bits, subscribe for free down below if you, haven't already, and let's talk about the psychology of, tick tock, so when we're trying to put together the, puzzle of tick tock's user experience, the first piece of the addictive puzzle, begins right away and that first piece, of the puzzle, is well it's that first video that, immediately starts playing, as soon as you open the app you see, unlike other video services that you use, like youtube or netflix, tick tock starts the chain reaction of, viewing straight away, without your consent now with youtube if, i want somebody to watch my video, i as a creator have to give you guys a, reason to click, on my video it's not a very complicated, task but it's what in behavioral science, we might call a decision point, it's a brief limbo in the user, experience where the user has to decide, what kind of video they're in the mood, to watch, and has to compare all the different, titles and thumbnails that are vying for, their attention, the design of tiktok is so aggressively, frictionless that they even remove this, very first decision point by tik tok, launching you straight into a video that, they're pretty sure you're going to like, you immediately become rewarded for, opening the app and this leads to a, positive reinforcement, that makes you more likely to do it more, and more in the future, you can think of it a bit like a rat in, a skinner box push the lever, and get the food open the tik tok app, and get a rewarding video, almost immediately so that leads us on, to step two and just like tinder from, last week we need to figure out, what makes tick tock rewarding and, honestly when it comes to tick tock it's, pretty obvious, videos that are funny that teach you, something new or maybe they just have, hot people in them, they're all rewarding experiences and, they're all going to be releasing that, rewarding hormone dopamine, to variable amounts now sometimes you'll, watch a video and you'll get a big, dopamine response, sometimes you'll watch a video and it's, kind of interesting that's a small, dopamine response, and sometimes you'll get a video that, the algorithm is just testing out to see, if it's any good, and if it's not then that's an, unrewarding experience but the, surprising thing is that those, unrewarding videos the ones that you, don't really care about and you just, scroll past very quickly, those are actually key to making tick, tock as addictive as it is, you see if you watch my tinder video, from last week you'll remember that, variable rewards are more rewarding, than predictable ones every time you do, that swiping motion to go to the next, video on tick tock, you're gambling as to whether the next, video is going to be rewarding or not, it might be one of those really amateur, videos that are pretty rubbish that, isn't rewarding or it could be one of, those really cool videos that kind of, blows your mind, but the fact that the reward of the next, video is unpredictable is what actually, makes tick tock, so addictive once again we have to make, that classic comparison to the slot, machines in las vegas, swiping on tick tock is equivalent to, cranking the handle on the slot machine, you don't know whether you're going to, win big, or whether you're going to lose and the, only way to find out is to keep, cranking that handle but let's talk, about that swiping motion that swipe up, that you do that is so fundamental to, how tick-tock operates, because surely that has to be part of, the puzzle of why tick-tock is so, addictive, if videos are the reward then swiping is, the lever and it's that swiping motion, that tick tock is trying to build into, you as a habit, now when it comes to the science of, habits you may have heard of submits, like it takes a certain number of hours, or a certain number of days to turn a, behavior into a habit but it turns out, that these statements are really just, popular science myths, and they aren't actually true because, how long it takes for behavior to go, from conscious effort into habit, really depends on how complex the, behavior is starting a gym habit for, example, is a very complex habit to try and build, it has a lot of different steps it has a, very, sharp learning curve at the beginning, and therefore with a habit that's this, complex it'll take many more repetitions, before the behavior becomes automatic, aka before it becomes a habit, on the contrary the habit that tick tock, is trying to build is a simple, swiping motion and it really couldn't be, easier they literally make it so easy, for you because the experience is full, screen and you can pretty much swipe, anywhere on the screen, in any direction and it triggers the, next video therefore because this, behavior that they're trying to make a, habit, is so darn simple it really only takes, very few repetitions before this swiping, motion, becomes an automatic behavior for you, and what's more is that because the, videos on tiktok are so short usually, only, 10 to 15 seconds each you can get a lot, of repetitions in a very short amount of, time, and with the more repetitions that you, do the more likely you are to keep, on swiping so basically it's a simple, behavior, repeated frequently with variable, rewards it really is a perfect storm for, addictive habit formation, but finally there's one more component, to tick-tock's choice architecture, that makes it addictive and that is the, endless scroll do you remember those, decision points that we talked about at, the start of the video, tiktok literally has none of those that, for you page that is the heart of, tiktok's design, just keeps on going and going and going, and going, with way too much content for any one, person to consume, this endless scrolling with no pattern, break in the experience, no decision points anywhere in the whole, time you're using the app, is what leads to the experience of hours, and hours of your time just seemingly, evaporating as soon as you open tick, tock so i want to show you a really nice, nudge idea and i want to give full, credit to my friend dan benoni over at, growthdesign.com, who put this nudge in one of his comics, as a suggestion to tiktok, as a humane way for people to stop using, the app too much, so what dan suggested in this nudge is a, stop screen that, literally stops you from swiping anymore, with a nudge like this it really offers, a full break in the experience, it's a pause in the design that stops, people from endlessly scrolling through, tick tock and it provides a window of, opportunity where people can finally, disengage from the platform i really, like this nudge i think it's humane and, it could do a lot to improve the brand, image of tiktok if this became a feature, of the app then rather than being, compared to crack cocaine, it'd be more just like a fun roller, coaster ride that you enjoyed for a, little while, but that begs the question what do you, guys think of tick tock and what do you, think are the main reasons for its, unprecedented success, please let me know in the comments below, and if you liked today's video please, give me a thumbs up because it really, helps me out, and of course if you haven't yet, subscribed to my channel we're almost at, a thousand subscribers, so please can you subscribe down below, and ring that notification bell i really, appreciate it okay thank you guys so, much for watching and i'll see you next, time, bye
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Why is every YouTuber making trans-positive videos a trans man?? we need more trans women making epic trans short films!!! Like me!!! 0
Earlier I just woke up to this comment on my shorts vid, Idk why what’s with people like this. I also noticed that my shorts tend to get some dislikes then would disappear an hour or a day after. I just recently started youtube about a month, so yeah I’m still new to this. 1
why does YouTube Shorts do this? 2
Saw this appear on Shorts on YouTube and why Am I not surprised by who posted it? 3
cash drop kills me lol. I made this for my new youtube channel that got 70k views in a week so im addicted to putting shorts out . 4
Jesus, a Destiny clip with 2.4M views not even published on his channel. Talk about exposure, youtube shorts are insane 5
Why you should switch to youtube shorts: YouTube Shorts Overtaking Tiktok (monetization comming) 6
Why You Can’t do a Push-up: https://www.youtube.com/shorts/FRBOIx1qxlk 7
Marques Brownlee explains why YouTube Shorts is better than TikTok 8
Marques Brownlee explains why YouTube Shorts is better than TikTok 9
Marques Brownlee explains why YouTube Shorts is better than TikTok 10
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