what format is youtube shorts in
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youtube shorts are a new tick-tock-like, short video format on, youtube and they're a powerful tool to, help you grow your youtube channel, and engage with your audience so in this, video we're going to run through, everything you need to know from how to, make and upload youtube shorts, to monetization options and useful apps, to help you boost your results, and a ton of tips and tricks to get more, views hey it's justin brown here from, primal video where we help you grow an, audience and scale your revenue with, online video if you're seeing value in, this video make sure you're giving it a, thumbs up, it really makes a huge difference and, all the links to everything i mentioned, in this video, you can find linked in the description, box below so youtube shorts are very, similar to tick-tock videos, they are short vertical videos they need, to be less than 60 seconds, they need to be vertical or square, horizontal videos won't work, and videos that are longer than 60, seconds aren't going to work either now, for youtube these are a totally, different style of content and, engagement to your regular videos these, are much lower commitment for your, viewers they're going to be much faster, for them to consume and to watch on the, go now while shorts are optimized for, viewing on mobile devices they are still, accessible and viewable on desktops and, tvs as well, and there's also no requirements to, start creating and uploading shorts, you can do it on a brand new channel, from day one so to start off with we'll, look at how to view and how to use, youtube shorts, and how to upload this new youtube, shorts format, versus your regular youtube content then, we'll dive into how monetization works, and some simple apps and strategies to, easily maximize your engagement, views and subscribers and if you're, someone who's already been playing, around with shorts, let me know how are you finding them has, it been an effective strategy for, growing your channel, let me know down in the comments what's, working for you okay so to find and view, youtube shorts you want to open up the, mobile app and you want to scroll down, to the shorts section on the main screen, and you can see here that it says, shorts beta as we scroll across you can, see all the different shorts here, that it is suggesting for me and even, directly on youtube channel pages where, they have that feature enabled now this, is something that as it's all still so, new, youtube is still building this out and, it will likely change and they'll likely, refine this over time, some people might even be seeing right, now a dedicated shorts button down the, bottom of the app, taking them to a dedicated area just for, youtube shorts now when you select one, they'll auto play on loop until you, swipe up to move on to the next one, and then swiping up and down will let, you move back and forth between them now, in terms of interaction features for, your viewers in the top there you've got, three little dots if you press on that, then you can view the video's, description you can turn captions on or, off you could report the video or you, can send feedback to youtube, just hitting cancel we can go back and, we can give the video a thumbs up we can, give it a thumbs down, we can view comments and leave comments, on the video we can also share it now, the button down the bottom right hand, corner will let you sample, 15 seconds of audio from a video where, you are seeing this, and we'll jump into this one, specifically in just a minute now, there's also a subscribe button down the, bottom which is something that makes, these, so powerful for growing your subscribers, and if you tap on the youtube channel, name down the bottom, then you can see all the youtube shorts, that that channel has created, you can subscribe to the channel, directly on that page as well or if you, want to go over to the actual youtube, channel then you just need to select it, again, at the top now when you're viewing the, youtube shorts in the app like this they, don't show, any custom thumbnails but you can still, upload them and use them on your videos, for when they're going to be displayed, on desktop or on your youtube channel, page, now in terms of creating youtube shorts, youtube does have some shorts creation, tools that they are rolling out, some of them you might have access to, already but you don't need to be using, youtube's tools, in order to be able to create and upload, and use the shorts feature, any vertical video that is under 60, seconds can automatically be picked up, as a youtube short youtube are now even, saying that you don't need to use the, hashtag, shorts word in your titles or in your, description, for your video to be recognized as a, short but this is still something that, our youtube partner manager did, recommend that we did still use, in our titles if we weren't going to be, using the youtube creation tools so it's, not required, but it's not going to hurt to still use, it now in terms of the shorts creation, tools that are provided by youtube, there is a shorts camera to help you, create or record your videos, there's also a shorts editor will let, you edit those clips down, to add text add filters and even adjust, the speed of your video as well so when, you've got access to those, in the youtube app you just want to come, down to the plus button in the middle, and you'll see there create a short and, then straight away here you can see hey, i'm on camera, this is the youtube shorts camera we, have the ability at the top to add in, music, we can flip the camera around we can, adjust the speed of what i'm recording, we can have a countdown timer we can add, in filters, to change up the look and feel of the, video again we can do all of this, afterwards as well and you can see the, default here is for 15 seconds if i tap, on that, we're able to change it to 60 seconds to, record the full minute so i do think, it's interesting that they've got this, set to 15 seconds as default, it might be that they're encouraging, shorter shorts, than just the full 60 seconds so it, definitely would be something to play, around with, but now that i have this set to 60, seconds if i just press and hold down, the bottom here, then it's going to start recording my, video much the same as, instagram and as tick tock and when i, release it's actually going to, stop the recording at that point and you, can see at the top with that red, progress bar, how much recording i have already done, now to continue recording up to my 60, seconds, i can press and hold and you can see, that the second part of this clip, has started now if i want to remove one, of those takes or a chunk of video that, i just recorded, i can press the undo button down in the, bottom here and that will remove that, last, take i can also press it again to go, back to the start now if i want to, actually undo, what i've just removed then there is a, redo button here, off to the side where i can bring those, clips back so that's something that, could be helpful if you accidentally, delete your footage but instead of just, recording in the app you can also import, videos that you already have on your, device so if i come down here and pick, this clip here, this is a minute seven second video i, can actually, edit and trim down to a minute in here, or up to a minute if i already had, something recorded, and then i can add this in to use in my, shorts as well now there's another cool, feature that i want to mention in here, if you're getting creative with your, videos, you can align up your shot with your, previous, shot so let's say that i was recording, i'll press record here, and i'm talking but i finish with my, head like this and i stop recording, if i come over here and press the align, button it's going to show me the last, frame of the video so i could maybe go, change my shirt or something or, write something across my face just to, mix up the video a little bit, and then when i want to start recording, i can just position myself, where i am going to be close and, press record and keep talking now this, is creating the new video, that where the start of it was aligned, with the previous video, so if i stop this now we now have two, videos up the top i can turn off the, align feature and we've actually just, aligned up those two clips so allow you, to get pretty creative with some of the, shots that you're able to create in here, now once you're happy with the video, piece the recording, you just hit the tick down the bottom, and we can come in here and we can add, in again music, down the bottom left now with the music, you can see that we've got access in, here to, a lot of copyrighted music but in order, to actually be able to use this in our, video you are going to be limited to 15, seconds, so if your video is longer than 15, seconds, then you are limited to using this only, at the start of your video so if we go, to add this in now we will get to choose, which section of that track that we want, to use, if we press adjust down the bottom we, can position and pick the section of the, music track that we want, but where it's actually used in our, video is always in the first, 15 seconds we can adjust the volumes of, us speaking versus the music with this, slider down the bottom here so if we, want the original footage or me, louder then i would slide this across, that way and it's going to quieten down, the music, to add in text we can either tap down, the bottom to the text button or we can, tap anywhere on screen, and then just like most other apps these, days we can just type in our text, and then we can customize up how it, looks there's a few different presets or, styles in here that you can use, let's just go classic we'll go done we, can move it around we can pinch to zoom, to make it bigger or smaller but let's, say that we've got multiple, text boxes in here let's go text two, very creative justin well done then we, can come down the bottom here to the, timeline, and we can actually choose when we want, this text to be shown, on screen in this short video so we, might want text number one to come in at, the start, and then disappear and then text two to, appear so you can see how easy this is, to quickly add and adjust, when we want to have our text on screen, and if we swipe across we've got access, to those filters again, down the bottom to change up the look, when we're ready to post it you just, want to come up the top here to, next then you need to give your video a, title again i would recommend still, using the hashtag, short at the end of it amazing video, let's go hashtag shorts you get to, choose how it's going to be posted, whether it's going out publicly on your, channel immediately, whether you want to have it as unlisted, or private or you can schedule it for, release at a later date and time you, will also need to specify if this, content, is designed for or if it's made for kids, so your options in here is, yes it's made for kids or no it's not, made for kids but also if you want to, age restrict, your content then you can restrict it to, over 18 only in here as well, once you've got those set you just need, to hit upload and that will be uploaded, to your youtube channel now as i, mentioned earlier you also have the, ability to sample, audio from people's shorts as well where, they have this enabled on their videos, so if we're viewing this short here or, this video we can press the little, button in the bottom right hand corner, and we can hit the button here to use, this sound and it's going to let us, use the sound from that video or 15, seconds of that video, in our video and it's going to link off, back to that original piece of content, as well now this isn't just limited to, youtube shorts you can sample audio from, regular youtube videos as well, and the link is going to be taken back, to the original content creator now, having other people sample the audio, from your videos, is something that you can either disable, from your entire channel or enable, across all of your videos, or you can just enable it on specific, videos that's done on the desktop, in the upload area for those specific, videos but remember it does create a, clickable link back to your original, content as well, so it could be a great way for new, people to find your content now one, thing to remember here is if you are, sampling audio from another video and, that video gets taken down or gets, removed, then your video that was linking to that, original it will still work, but that piece will then be muted in, your video, now again you don't need to be using, youtube's creation tools, especially if you don't have access to, them yet you can even use more advanced, camera apps like, filmic pro to give you more control of, the videos you're creating, or you could even just use the built-in, camera app on your phone to record your, videos, and then you could either edit them in, the shorts editor or you could even use, more advanced apps, like vn video editor like kinemaster or, like, lumafusion that are going to give you a, greater amount of control and we have, full tutorials showing you how to edit, in each one of those apps which i will, link down in the description below now, you also don't need to just be creating, and uploading from your phone, you could use a regular camera and you, could rotate it on its side so that's, recording, in portrait and you could use desktop, video editing software, even professional software if you'd like, to edit down your vertical videos, and you can upload them from your, computer as well so once you've got your, videos created on your desktop you just, need to go ahead and upload them as you, would any normal youtube video, and select upload video then you would, go ahead and select your video file then, enter in your title again i would, recommend using the hashtag shorts at, the end of it, enter a description and again you'll, need to specify if this video, is made for kids now when you're, uploading your videos through the, desktop, versus the mobile app you do get access, to extra things like, custom thumbnails or whether you'd like, to publish your video to your, subscription feed, and notify your subscribers you can turn, things like that on or off, for your video before they go out so, there is some benefit in using the, desktop to upload and release your, content but you can still get access to, these if you're only going to be, uploading from your mobile as well, instead of just releasing public from, the mobile app you could be uploading, your video as unlisted or as, private and then jumping over onto the, desktop adding your custom thumbnail, and specifying whether you want to, notify your subscribers or not, again this is something that youtube is, still building out so i definitely, recommend going down and reading some of, the comments, to hear if anything major has changed, since we released this video now in, regards to monetization and making money, from your youtube, shorts this is another area that youtube, is currently building out they have said, that they will be trying and testing ads, inside the youtube short section on the, mobile app so it could be that you're, swiping through and watching youtube, shorts and let's say every third or, fourth one you're going to get an, ad that plays in that area so it could, mean that if your channel is monetized, meaning that you're at that, thousand subscribers and 4 000 watch, hours that could be another revenue, stream for you with your youtube shorts, but even right now if your channel is, monetized you can still make money from, ads being run, on your videos when they are viewed on, desktop because essentially on desktop, they're treated as regular youtube, videos, so it is possible right now to make, money from your shorts but it's also, likely going to be a lot less than what, you would find, that your regular videos will be pulling, in again if you're already a part of, that partner program, and that's purely because of the length, of your video being under one minute, and having a pre-roll ad it's going to, be less likely that companies will want, to run ads on your short videos, or even the viewers will want to engage, and interact with those ads, because they just want to get to the, short content so it will be interesting, to see how this plays out but youtube, has also announced a 100 million dollar, creative fund, to reward their top youtube shorts, creators for 2021, and 2022. now this is eligible for, anyone, that is creating youtube shorts content, irrespective, of whether your youtube channel is, monetized or not so the only real, prerequisites here are that you are, creating youtube shorts content, and that you are a top youtube shorts, creator for that, period so by the sounds of it they'll be, splitting that 100 million dollar pool, into smaller pools for maybe a month, period and whoever the top creators are, for that period, will get a percentage of that pool fund, again this is still new but it does show, us that youtube really wants to push, this short form content on its platform, now another thing to be aware of if you, start using shorts, is that you might find that your overall, channel analytics, are getting a little skewed because, you're now creating much shorter videos, meaning that people might be watching, those longer but your overall minutes, watched or time watched, could be much less so you might find, that your channel averages are dropping, in some areas, increasing in others or they're being, skewed by this, short form content i personally don't, think it's going to be detrimental to, your channel or that it's really going, to be a big deal at all, and i really hope that youtube do, separate this out at some point and, you've got your own analytics just for, shorts content, and the regular analytics for the rest, of your content now no matter what type, of video content you're creating it is, always important to hook your viewer in, as soon as you can, into your content let them know that, your video is the right one for them, now all of this is really just amplified, with youtube shorts, you need to hook your viewers in, immediately it is so easy on this shorts, platform as it is with tick tock and, others as well, for people to switch between and move, from your video to another, literally with just moving their thumb, up and down they don't have to click, back they don't have to move their mouse, around or anything like that, it is fast paced content consumption the, moment that your video, goes too long or it's too boring or, you're not grabbing people's attention, you're not engaging with them, they're going to move on to the next one, so while it is important to hook your, viewers into, any video it is super important to do it, really really quickly and to stop them, scrolling, when they land on your video so i would, encourage you to get creative what ways, can you make your videos more engaging, what ways can you break them up, can you have quick cuts titles movement, b-roll overlay, whatever you can do to keep people, engaged and keep them interested in your, content, again it's important for any video but, it is so important, when it is such a short video and the, attention spans are just as short, and again if you're someone who is, already using youtube shorts leave a, comment down below and let me know, what your thoughts are do you like it do, you not like it do you think this is, going to be a massive thing for youtube, i mean it's something that they're, putting a lot of time and effort and, money behind, and i do think it's something that's, pretty interesting moving forward, now for those of you who do want to, create amazing looking videos with your, smartphone then check out the two videos, i've got linked on screen, one for iphone one for android this is, taking you through the ultimate, professional filming process so that, you're able to create, amazing videos using the devices that, you already have in your pockets, i'll see you in the next one
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i have a question for anyone that owns the short bus 7 - do any of you have it ripped in a lossless format? or at least in 320 kbps? i want to attempt to remaster it, but the highest quality rip i can find is the version on youtube 8
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